Alternative Trasportation: Lawn Chair?

It's not a bird or a plane, and it sure isn't faster than a speeding bullet, but it is a Kent. Of sorts. This is Kent Couch, who took a lawn chair instead of a couch, tied 150 helium-filled party balloons to it, strapped on a parachute and took off. His flight plan - fly from central Oregon to Idaho. The last time he tried, he made it 193 miles, with this morning's launch his third try. If this is what gas station owners are trying, what should the rest of us do?