It Wasn't a Lost Tribe After All

Yahoo reports this morning that they have been had, along with all the rest of the news outlets.

OK, yes, this photo is of a tribe on the Brazilian-Puruvian border, but now the photographer, José Carlos Meirelles, has come clean. This particular tribe has been known since 1910. The purpose behind releasing the photo and the false "lost" claim was to "call attention to the dangers the logging industry may have on the group."

Sounds like PETA...