The Demise of Twinkies and Wonder Bread?

. Thursday, December 11

There's just certain things you're better off not knowing how they are made, if you know what I mean. Do you see anything, um, missing from this photo of Twinkies in the packaging phase?

Well, I do. No rubber gloves! My stomach does a bit of a lurch at the thought of eating food someone else has touched. I'm not squeamish, but I do have my limits.

Interstate Bakeries, the makers of Hostess brand snack foods and Wonder Bread declared bankruptcy four years ago, and last week, a judge approved a reorganization plan in an attempt to save 22,000 jobs. Do we chalk this one up to yet another casualty of the recession/depression?

Nope. Over the years, Interstate has shied away from using "real" ingredients in their products and used more and more chemicals. Not only is it offensive to the taste buds, but as more people become diet and health conscious, sales have taken a dive. Now they're wondering if a return to former recipes would revive the very well known brand names, or if consumers will always, unforgivably, relate chemicals to Hostess and Wonder Bread.

It's no surprise that parallels are being drawn between Twinkies and the American auto industry. Both need to wake up and get with the times.


3 comments:

Metallman said...

Ugh. That's the first thing I noticed too. No gloves of any kind. Man, and I love (or loved) twinkies....

The Hawg! said...

I didn't know Twinkies were ever made with natural ingredients!

Theresa Komor said...

That was hinted at. It said something along the lines of the Hostess brand name wouldn't be accepted even if they returned to natural ingredient formulations, like real flour... They should do something because the Twinkies nowadays suck!